The science behind calm.

RevOps powered by decision science + behavioral design + AI.

At Lumina Labs, we translate how humans think, choose, and follow through into revenue systems that scale — and AI that supports adoption.

Engineer Predictable Growth→

 

Most businesses don’t fail because of bad ideas.
They fail because of friction:

  • Decisions slow down

  • Sales cycles drag out

  • Teams hesitate

  • Founders take on too much

  • Revenue becomes unpredictable

Without decision science, behavioral design, and behavior-aware AI, growth defaults to pressure instead of progress.

The Challenge

Revenue is a behavioral outcome.

  • How buyers decide.

  • How buyers succeed.

  • How teams use their strengths.

  • How leaders focus and follow through.

If the Choice → Conversion and the Behavior → Revenue isn’t agile, growth will feel unpredictable.

The Truth

Lumina Labs replaces uncertainty with behaviorally intelligent, AI-enabled revenue systems that:

  • Make the right decisions the easy decisions

  • Reduce cognitive load across the entire go-to-market motion

  • Create consistency that compounds month after month

  • Remove founder dependency from sales and delivery

  • Install calm as the operational default

We make high-quality revenue the path of least resistance.

The Promise

Our Approach

Decision Science
Choice architecture that shapes clear, confident decisions.

Behavioral Design
Nudges and friction reduction that maintain momentum.

AI-Enabled RevOps
State-aware automation that adapts to readiness and reduces overload.

Services Designed for Calm Revenue:

Decision science drives clarity.
Behavioral design drives action.
AI powers personalization at scale.
RevOps alignment drives repeatability.

This is how growth becomes calm.

01 — Behavioral Revenue Diagnostic™

Your starting point for RevOps opportunity.

We identify:

  • Cognitive overload + clarity breakdowns

  • Choice architecture that causes hesitation

  • Autonomic state triggers that disrupt decisions

  • Post-purchase confidence failures

  • AI opportunities to reduce human load

You receive:

  • A sequenced plan to remove friction

  • AI-supported interventions

  • Measurable improvements across conversion, adoption, expansion

Fast wins. Long-term leverage. Calm growth.

Start with the Diagnostic →

02 — Decision-Informed Revenue Design

Clarity that compounds.

We design:

  • Buyer decision architecture

  • Pricing, packaging, and messaging

  • Conversion pathways grounded in cognitive readiness

  • Sales enablement aligned to how humans decide

When decisions feel easy, commitment follows.

03 — Behavior-Sustaining Onboarding & Adoption Paths

Commitment becomes consistency.

We optimize:

  • Activation + time to value

  • Momentum-preserving nudges

  • Low-friction habit formation in product

  • Success milestones that build confidence

Reduce drop-off.
Increase value realized.

04 — AI-Enabled RevOps & Automation

Automations built to support humans, not replace them.

We implement:

  • State-aware engagement rules (signals of overwhelm or hesitancy)

  • Adaptive onboarding based on behavior + readiness

  • AI-nudges that reduce cognitive strain, not increase it

  • Renewal & retention propensity intelligence

  • Personalized, ethical, behavior-informed guidance

AI that understands human context → adoption that lasts.

05 — Org Enablement & Team Behavior Strategy

Your people, operating in their highest flow:

We align:

  • Strength-based role clarity

  • Team decision velocity

  • Churn-resistant governance

  • Calm operational defaults

  • CX & CS delivery systems that scale

Less firefighting. More forward movement.

Growth becomes calm when buyers can:

Understand what’s being offered
Decide with confidence
Succeed without friction
Expand because value is clear

We call this the Behavioral Revenue Cycle™:

Clarity → Commitment → Momentum → Value → Expansion

Where growth actually happens:

● Clarity removes cognitive load
● Commitment feels low-risk and aligned
● Momentum is supported, not forced
● Value becomes obvious through success
● Expansion is the natural next step

And with AI:
→ Every stage becomes adaptive to the buyer’s actual readiness

The real revenue journey starts at conversion —
and continues through buyer success.

How Buyers Think → Decide → Succeed

Meet the Founder

I am a Behavioral RevOps Partner

I’m focused on revenue systems that drive adoption — not just attention.

My experience spans:

✔ SaaS implementation + activation
✔ Technology apps + user strategy
✔ High-conversion launches + summits
✔ Experiential program development
✔ Training, certification + sales enablement
✔ Author brand product ecosystems
✔ Membership + peer-support communities
✔ Leadership conventions + brand retreats
✔ Product demos + onboarding

Working on corporate revenue teams contributing to $236M+ in annual revenue, I wanted to understand not just what worked — but why.

That path led to advanced study in:

Decision Science & AI — UvA, Research Master in Brain & Cognitive Science
Product-Informed Behavioral Design — Darden School of Business
Behavior Change & Implementation — New York University
Talent-Based Team Alignment — London Business School

Today’s revenue landscape requires a new approach —
one that begins at conversion and continues through buyer success.

That’s why I built Lumina Labs —
where decision design leads to conversion,
behavior design sustains revenue,
AI personalizes support,
and RevOps alignment powers growth that is calm.